Swoop Miami has launched a free ride service on Miami Beach, providing transportation to anyone in need - including those who have had too much to drink - from 1st Street to 26th Street and Ocean Drive to the Bay.
Swoop Miami makes its money from selling advertising space on its vehicles - modern, and energy efficient six passenger electric golf carts. The free taxi service operates daily from noon-2 a.m.
I support and encourage this new venture because it's a perfect win-win, and win, situation. Swoop Miami wins by earning profits from advertising (and gratuities), passengers (often tourists) win because they get a free ride, and the city of Miami Beach wins because the service gets drunk drivers off our streets.
I have represented enough innocent pedestrians, bicyclists, and motorists who have been run down and injured by drunk drivers on Miami Beach to know this is a good thing. It's something that happens almost every weekend, and it always ends badly. The drunk drivers get arrested for DUI and they become liable to those they have injured. The injured often suffer serious and permanent harm, pain and suffering, economic losses, and are left with soured memories of Miami Beach.
It may still be impossible to find a free lunch, but at least now you can find a free ride - and help keep Miami Beach safe.
By on June 21, 2010 8:23 PM
No comments:
Post a Comment